Video marketing is gaining more popularity today. Experts predict that an average person watches 100 minutes of video content daily. 68% of users also prefer watching short videos to gather more information about specific products and services. If you have been thinking about including video marketing in your WordPress website, here are eight benefits this marketing strategy guarantees to help you make an informed decision.
Increased conversion rates
One of the most significant reasons to include video marketing in your WordPress website is to boost your conversion rates. Since potential customers cannot examine or touch your products, especially when you solely run an ecommerce business, visual content is critical in enabling them to make a purchasing decision. Branded videos often convince 81% of customers to buy. 74% of clients make a buying decision based on explainer videos.
According to a recent report, when users view your videos, there is a 27% chance that they will click through an ad, improving a campaign’s conversion rate by 34%. You do not have to invest thousands of dollars in promoting your video. By just including a video on your website’s landing page, you increase the conversion rate by 86%.
Video marketing is excellent for search engine optimization
Video marketing is an invaluable aspect of your SEO marketing strategy. Including videos on your WordPress website improves search engine ranking by:
- Increasing the time spent on your web pages. Users often spend twice as much time on a page with a video than one without
- Increasing the click-through rate. Videos often drive a 157% rise in organic traffic from the search engine result page.
When more people visit your website pages and spend a significant amount of time there, it gives search engines like Google and Bing the impression that your content is valuable, improving your ranking. According to a Martech.Zone report, your website is likely to appear on the first page of search engines if you have a video on your pages.
Search engines such as Google have numerous categories, with video being one of them. This means that whether you host or embed videos to your website, you will likely realize a significant search engine optimization boost when you use suitable keywords on your video descriptions and title.
It is affordable
If you are working under a tight budget, you should consider using video marketing on your WordPress website to promote your products, services, or brand. Video marketing is more affordable than other traditional marketing strategies. According to a SmartInsights report, video marketing can increase your return on investment by up to 80%.
You do not have to spend thousands of dollars on videography equipment or attend filmmaking workshops to create a successful video marketing strategy. All you have to do is develop high-quality content tailored to your target audience and goals. You should then invest in a quality camera or use your smartphone to record, choose the right editing software, pick an ideal background and lighting and enhance your video composition. You could also consider taking advantage of free music for YouTube videos to add background music and transitions to your content to create high-quality videos that impress your viewers.
Using video marketing in your WordPress does not only improve your ranking on search engine results pages (SERPS). It is also an excellent link magnet. Embedding videos to your pages can triple the number of backlinks to your WordPress website, which is crucial to improving SEO. When most people link back to your site, you establish yourself as a critical contributor in your niche. This enables you to gain domain authority, improving your rankings on search engine results.
It complements existing marketing strategies
Using video marketing in your WordPress can easily complement your existing marketing efforts. For instance, if you often publish weekly blogs, you could consider converting them into videos. You could even add more content using the video format. You can turn a how-to blog into a how-to video. This gives your target audience an additional way to engage with you and your content and products.
Video marketing humanizes your brand
With most companies today investing in automation, customers want to feel that they are interacting with a ‘real’ person, not machines. Using video marketing in your WordPress is an effective way to add a human touch to your brand, which builds trust and credibility.
Videos allow your target audience to see and hear you. They can see your facial expressions and body language, letting them know you better and relate to you, increasing the chances of purchasing from you. To get started, consider introducing your business or brand, showcasing your products and services, educating the audience, sharing customer reviews and testimonials, or showing the behind-the-scenes of a typical day in the office.
Videos are highly shareable
One of the greatest advantages of adding videos to your WordPress is that you can easily share them across different platforms. Once you create the initial video, you could send its snippets in your email newsletters, share video excerpts on your blogs or post short clips on Facebook, YouTube, Instagram, Twitter, or Linkedin.
Be sure to add clickable links to the videos you share on the various platforms so that viewers can visit your website to watch the entire video. Alternatively, you could consider investing in video hosting platforms to control and brand your content. These platforms will also help you distribute video content via a single click across all your social media channels. You can even use the video hosting software to include social media icons to your website videos to allow users to share.
Increased brand awareness
Social media platforms like Facebook generate at least eight billion video content views daily. This shows that more people are more receptive to video content, so using video marketing in your WordPress is an effective way to connect with more customers and let them know about your brand. However, ensure that you create valuable and relevant content to boost brand awareness and increase sales.
With the increase in voice-powered gadgets and the influx of smartphone users, there is an increased demand for high-quality video content. Include video marketing in your WordPress today to increase your brand awareness, boost conversion rates, humanize your brand, and improve your search engine optimization strategy.