In the competitive world of e-commerce, the power of a well-timed free gift can work wonders. Neuroscience research reveals that receiving unexpected gifts triggers dopamine releases in the brain, creating lasting positive associations with your brand. For WooCommerce store owners, this translates to tangible results:
- Conversion rates that soar up to 50% higher than standard promotions.
- 35% increase in average order value as customers spend more to qualify for gifts.
- 30% improvement in repeat purchases from delighted customers.
But not all gift strategies are created equal. The difference between a forgettable freebie and a profit-driving promotion lies in your choice of tools. The best WooCommerce gift plugins in 2025 combine:
- Flexible gifting methods
- Smart automation triggering gifts at precise psychological moments
- Multi-currency support for global gift campaigns
- Built-in analytics to track which gifts drive the most revenue
This guide dives deep into the 5 most innovative free plugins that turn casual browsers into loyal brand advocates.
1. Free Gifts for WooCommerce (by iThemeland)
Free Gifts for WooCommerce is the best WooCommerce gift plugin that helps store owners boost sales through strategic free gift promotions. This versatile solution allows you to create multiple gift rules based on cart value, product categories, with options for both automatic additions and customer-selected gifts.
The plugin stands out with its attractive display features, including customizable messages that create urgency (e.g., “Spend $50 more to unlock your free gift!”) and useful reports for tracking the performance of free gift campaigns.
Perfect for stores looking to increase average order value, it seamlessly integrates with WooCommerce while offering straightforward setup – no coding required. The included analytics help track campaign performance, making it a smart choice for data-driven merchants.
Pros:
- Multiple Gifting Rules: Offers 10+ methods (Simple Adjustment, Subtotal, Buy X Get Y, Tiered Quantity, etc.).
- Condition-Based Gifts: Set rules based on cart subtotal, user roles, purchase history and more.
- Automatic or Customer-Chosen Gifts: Let shoppers pick free gifts or auto-add them to the cart.
- Enticement Messages: Displays banners like “Spend $100 to unlock a free gift!” to encourage higher spending.
- Basic Reports: Tracks gift redemptions with advanced analytics
Cons:
- No Gift Card Support: The plugin does not support gift cards or voucher codes, limiting its use for promotional campaigns.
- Limited Free Version: The free version has restricted features, and users must upgrade to the premium version for advanced functionality.
2. WooCommerce Free Gift Coupons (via Flexible PDF Coupons)
WooCommerce Free Gift Coupons is a specialized solution for stores wanting to offer digital gift cards or coupons as free gifts.
Pros:
- PDF Gift Cards/Vouchers: Create and sell digital gift cards with customizable designs.
- Coupon Integration: Free gifts can be delivered as redeemable coupon codes.
Cons:
- Focuses on coupon-based gifts rather than direct cart additions.
- Requires manual coupon creation for bulk campaigns.
Best For: Stores wanting to sell or distribute gift cards as freebies (e.g., holiday promotions).
3. YITH WooCommerce Gift Cards
YITH WooCommerce Gift Cards serves a different niche, primarily focusing on digital gift card distribution but with some GWP crossover potential.
Pros:
- Sell or offer free gift cards with orders.
- Set expiration dates and usage restrictions.
- Email delivery with customizable designs.
Cons:
- Not a true GWP/BOGO plugin (only gift cards).
- No automatic free product additions.
- Requires additional plugins for full promo flexibility.
Best for: Stores that want to include gift cards in promotions.
4. WooCommerce Dynamic Pricing & Discounts
WooCommerce Dynamic Pricing & Discounts is a powerful tool for stores needing advanced pricing rules and BOGO promotions. Its strength lies in creating sophisticated “Buy X Get Y” deals and category-specific discounts, though it’s more complex to set up than dedicated GWP plugins and lacks some of the more visual gift presentation features found in specialized solutions.
Pros:
- Supports “Buy X Get Y” (BOGO) rules.
- Category/product-specific discounts.
- Schedule time-sensitive promotions.
Cons:
- No dedicated GWP features (focuses on discounts, not free gifts).
- Steeper learning curve.
- Overkill for simple free gift campaigns.
Best for: Stores that need advanced discount rules (not just free gifts).
5. Free Gift for WooCommerce
Free Gift for WooCommerce by Vishit Shah provides a streamlined approach to GWP campaigns with customer-friendly features like selectable gifts and attention-grabbing pop-up notifications.
Pros:
- Free gifts at spending thresholds
- Let customers choose their gift
Cons:
- Limited reporting features
- Basic UI with fewer customization options
Best for: Simple GWP campaigns
How to choose the best WooCommerce gift plugin?
Choosing the right free gift plugin can transform your promotional campaigns from simple discounts to engaging customer experiences that drive real business growth.
The best WooCommerce free gift plugin has the following features:
- Flexible Gift Conditions
- Diverse Gift Delivery Methods
- Effective Promotion Visibility
Here’s a simplified comparison table focusing on the key selection criteria:
| Your Need | Best Plugin Options | Why? |
| Visual Gift Promotions | Free Gifts for WooCommerce (iThemeland) Free Gift for WooCommerce (Vishit Shah) |
Both offer attractive gift displays and promotional messages |
| Selling Gift Cards | WooCommerce Free Gift Coupons YITH WooCommerce Gift Cards |
Specialized in digital/physical gift card creation and distribution |
| Advanced Discount Rules | WooCommerce Dynamic Pricing | Powerful “Buy X Get Y” and category-specific discount capabilities |
| Simple Setup | Free Gifts for WooCommerce | Easy threshold-based gifting with minimal configuration required |
Conclusion
Offering free gifts is one of the most effective strategies to boost sales, increase average order value (AOV), and enhance customer loyalty in your WooCommerce store. After reviewing the top free plugins available, it’s clear that each has unique strengths depending on your business needs:
- Free Gifts for WooCommerce (by iThemeland) – Best for flexible gift rules, including BOGO deals and cart-based promotions.
- WooCommerce Dynamic Pricing & Discounts – Best for advanced “Buy X Get Y” discounts and category-specific promotions, though requires more setup than dedicated gift plugins.
- Free Gift for WooCommerce (by Vishit Shah) – Best for simple spend-and-get-free-gift campaigns with customer-selectable offers and pop-up notifications.
By selecting the right plugin, you can create compelling promotions that drive conversions without extra costs. Test different strategies—like limited-time offers or tiered rewards—to see what resonates best with your audience.