What is Email Marketing?
Email marketing is a strategic digital marketing initiative that entails the distribution of commercial messages, promotional material, newsletters, or transactional emails to a set of people via email. It is a highly efficient means of direct marketing through which businesses can talk to their customers directly, establish relationships, advertise their products or services, and increase sales.
Email marketing also involves different types of communication done via email, such as welcome emails, promotional offers, abandoned cart reminders, product announcements, newsletters, and automated drip campaigns. Today, email marketing Software give the freedom to businesses to prepare attractive emails, divide their audience into groups, tailor the content, simplify the work processes, and check the statistics of the performance—all without needing to have technical skills.
What to Look for in Email Marketing Software
Before diving into the best email marketing software options, consider these essential features:
- Email Automation: Automated workflows and drip campaigns
- List Management: Subscriber segmentation and targeting capabilities
- Email Design: Drag-and-drop editors and professional templates
- Analytics & Reporting: Real-time performance tracking
- Deliverability: High inbox placement rates
- Integration: Compatibility with your existing Software
- Pricing: Affordable plans with scalability options
15 Best Email Marketing Software – Quick Comparison Table
| Email Marketing Tool | Free Plan | Starting Price | G2 Rating | Best For |
| Mailmodo | Yes | $39/month | 4.6/5 | Marketers, Startups, SaaS companies |
| ActiveCampaign | No | $39/month | 4.5/5 | SMBs, marketers, e-commerce |
| MailerLite | Yes | $10/month | 4.7/5 | Small businesses, bloggers, creators |
| Brevo (Sendinblue) | Yes | $25/month | 4.5/5 | SMBs, multi-channel marketers |
| Moosend | No | $7/month | 4.7/5 | Small businesses, budget marketers |
| GetResponse | Yes | $19/month | 4.2/5 | Marketers, course creators, webinar hosts |
| Klaviyo | Yes | $20/month | 4.6/5 | E-commerce stores, online retailers |
| Mailchimp | Yes | $13/month | 4.3/5 | Small businesses, beginners, startups |
| Constant Contact | No | $12/month | 4.0/5 | Small businesses, non-profits, beginners |
| AWeber | Yes | $12.50/month | 4.2/5 | Bloggers, newsletter creators, small businesses |
| HubSpot | Yes | Free | 4.4/5 | SMBs, B2B marketers, CRM users |
| Omnisend | Yes | $16/month | 4.5/5 | E-commerce, online stores, retailers |
| Kit (ConvertKit) | Yes | $39/month | 4.4/5 | Bloggers, creators, and course creators |
| Benchmark Email | Yes | $15/month | 4.3/5 | Small businesses, marketers, startups |
| EngageBay | Yes | $11.04/month | 4.6/5 | Small businesses, startups, solopreneurs |
15 Best Email Marketing Software – Comprehensive Feature Guide
1. Mailmodo
Mailmodo is an AI-powered email marketing software> that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails. The platform is designed for businesses looking to significantly boost email engagement and conversion rates.
Founded with the vision of reimagining email marketing, Mailmodo addresses one of the biggest challenges marketers face – getting recipients to take action. By eliminating the need for redirects and landing pages, the platform reduces friction in the customer journey and creates seamless experiences. Whether you’re running e-commerce campaigns, collecting survey responses, or nurturing leads, Mailmodo’s interactive technology delivers measurably better results than traditional email approaches.
Key Features:
- Start your email marketing journey with AI that provides campaign strategies, subject lines, and contextual copy suggestions through simple chat-based interactions.
- AMP email technology enables interactive experiences directly within emails. Works across Gmail, Yahoo, and Outlook.
- AI-powered email template generator to create polished, on-brand templates in minutes, no code needed.
- In-email actions for forms, bookings, and purchases. Reduces friction and improves conversion rates.
- Target the right audience by describing who you want to reach, allowing AI to automatically create accurate segments from your data for better personalization.
- Access AI-powered analytics that convert complex campaign metrics into clear, actionable insights showing what worked, what didn’t, and how to improve future campaigns.
Pricing:
| Plan | Price |
| Free | $0 |
| Starter | Starts at $39/month |
| Pro | Starts at $79/month |
| Expertise | Starts at $159/month |
2. ActiveCampaign
ActiveCampaign is one of the best email marketing platforms that integrates email marketing, CRM, and sales automation into a single solution for advanced marketing needs. This all-in-one platform is primarily targeted at businesses that require sophisticated automation capabilities and are looking to align their marketing and sales teams in a seamless way. By its powerful feature set and smart automation, ActiveCampaign becomes a tool for companies to deliver personalized customer experiences on a large scale.
The platform is equipped with advanced automation workflows and machine learning capabilities to effectively manage complex marketing scenarios, which is a major reason why it stands out. ActiveCampaign is the choice of more than 180,000 businesses globally, ranging from small startups to large enterprises, thus making it one of the most adaptable solutions in the email marketing arena.
Key Features:
- 900+ pre-built automation templates with conditional logic. Create complex customer journeys easily.
- Advanced CRM with lead scoring and pipeline management. Align marketing and sales teams seamlessly.
- Machine learning for predictive sending and content suggestions. Optimize delivery times automatically.
- Multi-channel automation across email, SMS, and social media. Coordinate campaigns from one platform.
- Dynamic content personalization with split testing. Tailor messages based on subscriber behavior.
Pricing
| Plan | Price |
| Plus | Starts at $49/month |
| Professional | Starts at $149/month |
| Enterprise | Starts at $279/month |
3. MailerLite
MailerLite ranks as one of the cheapest and best email marketing Software that provide a full range of features; hence, it is perfect for small businesses and content creators who have a limited budget. Even with its pricing that is very competitive, the platform does not compromise on functionality and offers everything from automation workflows to a landing page builder. MailerLite has been known for melding simplicity with strength, thus making professional email marketing available to all.
The easy-to-use platform and its free plan have attracted bloggers, freelancers, and businesses in their growth stage, who are looking for a cost-effective way to do email marketing. The company has more than 1 million users worldwide, which is a clear indication that cheap doesn’t mean less. The platform is still adding more advanced features while keeping its pledge to UA users ‘ friendly design and pricing that is transparent.
Key Features:
- Drag-and-drop editor with landing page and website builders. No coding required for professional designs.
- Generous free plan with 12,000 emails monthly to 500 subscribers. Includes automation workflows.
- Visual automation builder for welcome series and nurture campaigns. Time and behavior-based triggers.
- Advanced segmentation by behavior and demographics. Send targeted campaigns to specific groups.
- Built-in photo editor with extensive third-party integrations. Connects with Shopify, WordPress, and Stripe.
| Plan | Price |
| Free | Starts at $0/month |
| Growing | Starts at $10/month |
| Advanced | Starts at $20/month |
| Enterprise | Starts at Custom pricing |
4. Brevo (formerly Sendinblue)
Brevo is the best email marketing software that consolidates email, SMS, CRM, and marketing automation into one solution for multi-channel marketing needs. Because of its distinctive pricing model that depends on the number of emails sent rather than the number of contacts, it is a very attractive tool for businesses that have a large number of subscribers on their lists. With Brevo, businesses can reach customers via different channels and at the same time have a single view of all the interactions.
After a major overhaul of its features, the company renamed itself from Sendinblue to Brevo to better represent the change. Now, the platform is a CRM solution with over 500,000 clients worldwide and has been the vehicle for billions of emails, thereby positioning itself as the go-to company for those needing both transactional and marketing email functionalities. Brevo’s affordability and feature set make it a great choice for businesses that are growing their marketing.
Key Features:
- Email and SMS campaigns with unlimited contacts on all plans. Pricing based only on email volume.
- Built-in CRM and sales pipeline management are included free. Track deals and customer interactions.
- Transactional email functionality for order confirmations. Send automated shipping and purchase notifications.
- Marketing automation with a visual workflow builder. Create automated sequences based on triggers.
- Advanced segmentation and personalization Software. Target audiences with relevant messaging.
Pricing:
| Plan | Price |
| Free | $0 |
| Starter | Starts at $25/month |
| Business | Starts at $65/month |
5. Moosend
Moosend is the best email marketing tool offering advanced automation and AI-powered features at prices significantly lower than competitors. The platform punches well above its weight class, delivering enterprise-level capabilities at small business prices. Moosend’s mission is to democratize sophisticated email marketing technology, making it accessible to businesses of all sizes without premium price tags.
Despite being one of the most budget-friendly options available, Moosend doesn’t skimp on features or performance. The platform has consistently won awards for its value proposition and continues to innovate with AI-powered optimization Software. With a growing user base across multiple industries, Moosend proves that you don’t need to spend thousands of dollars monthly to run professional, effective email marketing campaigns.
Key Features:
- Advanced automation with a visual workflow editor. Create complex customer journeys with conditional splits.
- AI-powered subject line optimization and recommendations. Improve campaign performance automatically.
- Drag-and-drop email builder with responsive templates. Design professional emails quickly.
- Real-time analytics and a detailed reporting dashboard. Track opens, clicks, and conversions.
- Landing page builder and subscription forms. Grow your list with customizable opt-in forms.
Pricing:
| Plan | Price |
| Free Trial | Starts at $0/month (30-day trial) |
| Pro | Starts at $9/month |
| Moosend+ | Starts at Custom pricing |
| Enterprise | Starts at Custom pricing |
6. GetResponse
GetResponse is an all-in-one email marketing tool that goes beyond email by adding webinar hosting and conversion funnel features for a comprehensive marketing solution. This rare mix of features makes GetResponse exceptionally advantageous to businesses that are heavily engaged in education, B2B marketing, and online course creation. The platform’s integrated approach means that you do not have to use different Software, thus saving you time and money.
GetResponse has been in the industry for over 25 years and has transformed from a mere email marketing tool to a full-featured marketing platform. The company has more than 350,000 customers globally and has positioned itself as a pioneer in the combination of email marketing with other marketing functions. GetResponse’s willingness to stay ahead of the competition is reflected in its continuous introduction of new features and functionalities.
Key Features:
- Built-in webinar hosting for up to 1,000 attendees. Includes automated email sequences for promotion.
- Conversion funnel builder with landing pages and automation. Create complete customer journeys.
- Email automation with advanced segmentation capabilities. Trigger campaigns based on behavior.
- E-commerce integrations with abandoned cart recovery. Connect with Shopify, WooCommerce, and more.
- AI-powered email generator and subject line optimizer. Create compelling campaigns faster.
Pricing:
| Plan | Pricing |
| Starter | $17/month |
| Marketer | $52/month |
| Creator | $60/month |
| Enterprise | Custom |
7. Klaviyo
Klaviyo is a top-tier email marketing software that is the best fit for e-commerce businesses. It features a deeply integrated platform and predictive analytics. The platform has become the go-to solution for online retailers who aim to increase their revenue through smart email and SMS marketing. Klaviyo’s data-centric model is very effective for e-commerce brands to grasp their customers and then develop highly tailored shopping experiences.
Notably, Klaviyo was designed specifically for e-commerce, and now it is the driving force behind email marketing of some of the world’s leading online brands. The platform is able to analyze billions of data points every day to enable businesses to send messages to the right people at the right time. Furthermore, with robust integrations to leading e-commerce platforms and advanced analytics, Klaviyo can convert customer data into profitable marketing campaigns.
Key Features:
- Deep Shopify and WooCommerce integration with automatic syncing. Track products, purchases, and browsing behavior.
- Predictive analytics forecasting customer lifetime value. AI-powered product recommendations based on purchase patterns.
- Advanced segmentation using purchase history and behavior. Create hyper-targeted customer segments.
- Pre-built e-commerce automation flows for all scenarios. Welcome series, abandoned cart, win-back campaigns.
- SMS marketing is integrated with email campaigns. Coordinate multi-channel messaging from one platform.
Pricing:
| Plan | Price |
| Starts at $45/month | |
| Email and SMS | Starts at $60/month |
| Business | Custom Pricing(discounted) |
8. Mailchimp
Mailchimp is widely known as one of the most efficient email marketing Software, providing a hassle-free interface and a wide range of integration options suitable for businesses of any size. Being a household name in email marketing, Mailchimp has been the vehicle for millions of businesses globally to expand their audiences and increase their brand value. The platform’s transformation from a mere email tool to a full-fledged marketing platform is a clear indication of its commitment to catering to various business requirements.
By virtue of its lovable mascot and reputation for being user-friendly, Mailchimp has, for many small businesses and entrepreneurs, become the go-to term when referring to email marketing. The platform is powering millions of users worldwide and is the conduit for billions of emails every month. The vast array of integrations, templates, and educational resources that make up the Mailchimp ecosystem is what makes the platform an assured choice for businesses that are at the starting point of their email marketing journey or intend to scale their efforts.
Key Features:
- Comprehensive template library with drag-and-drop editor. Hundreds of professionally designed templates available.
- Built-in CRM features and marketing automation. Customer journey builder for creating automated workflows.
- Social media advertising integration for unified campaigns. Manage ads and email from one dashboard.
- Detailed analytics and performance reporting. Track revenue, engagement, and ROI metrics.
- Extensive integration marketplace with 300+ apps. Connect with your favorite business Software.
Pricing:
| Plan | Price |
| Free | Starts at $0/month |
| Essentials | Starts at $13/month |
| Standard | Starts at $20/month |
| Premium | Starts at $350/month |
9. Constant Contact
Constant Contact is really quite simple in functionality among other email marketing Software, and the excellent service to the customer that it offers is great news for beginners and small businesses. The platform’s simplicity and customer support have made it a favorite among people without technical skills who want professional results without getting involved in complex procedures. Constant Contact not only delivers its software product, but it also provides comprehensive training materials and individualized coaching to ensure customer success.
For more than twenty years, Constant Contact has been the partner of small businesses, nonprofits, and associations in their email marketing campaigns. The company’s decision to focus on the user’s comfort and on providing excellent customer service has led to very high user satisfaction over the years. By having dedicated support teams, a wide range of learning resources, and a user-friendly interface, Constant Contact is making email marketing less daunting and more accessible.
Key Features:
- Extremely user-friendly interface requiring no technical skills. Intuitive campaign creation with extensive templates.
- Event marketing features with registration and ticketing. Automated event reminders and follow-ups.
- Exceptional live chat and phone support included. Get help from real people whenever needed.
- Social media posting and ad campaign management. Promote content across email and social channels.
- List-building Software with customizable signup forms. Grow your audience with embedded and pop-up forms.
Pricing:
| Plan | Pricing |
| Lite | $12/month |
| Standard | $35/month |
| Premium | $79/month |
10. AWeber
AWeber is a veteran email marketing software known for exceptional email design capabilities and extensive template options for newsletter creators. With nearly 25 years in the email marketing industry, AWeber has refined its platform to meet the specific needs of content creators, bloggers, and small businesses. The platform’s strength lies in its powerful yet approachable design Software and reliable email delivery.
As one of the original email marketing platforms, AWeber has maintained its relevance by continuously evolving while staying true to its core mission of helping small businesses succeed. The company serves over one million customers worldwide and has sent billions of emails. AWeber’s combination of powerful features, educational resources, and responsive customer support makes it a trusted partner for businesses building their email presence.
Key Features:
- Advanced email design Software with 700+ mobile-responsive templates. Access to a large stock image library is included.
- Pre-built automation templates for common scenarios. Welcome series, abandoned cart, product launches.
- Drag-and-drop email builder with extensive customization. Create branded emails without coding.
- Tag-based subscriber management for advanced segmentation. Organize contacts by interests and behaviors.
- Landing page builder and sign-up form creator. Grow your list with high-converting opt-in pages.
Pricing:
| Plan | Pricing |
| Free | $0/month |
| Paid plans | Starting at $19/month |
11. HubSpot Email Marketing
HubSpot offers robust email marketing software as part of its free CRM platform, making it an excellent choice for businesses seeking integrated marketing solutions. The platform’s email marketing Software are fully integrated with HubSpot’s comprehensive CRM, creating a unified system for managing all customer interactions. This integration provides unprecedented visibility into how email campaigns contribute to business growth and revenue.
HubSpot has revolutionized the marketing technology landscape by offering powerful Software for free, making enterprise-level capabilities accessible to businesses of all sizes. The company’s inbound marketing methodology and integrated platform approach have made it a leader in the marketing automation space. With email marketing as a core component of the HubSpot ecosystem, users benefit from seamless data flow and unified reporting.
Key Features:
- Completely free plan with 2,000 emails monthly. Unlimited contact storage integrated with HubSpot CRM.
- Email automation workflows with a drag-and-drop builder. A/B testing and detailed analytics included.
- Revenue attribution tracking for measuring campaign ROI. See how emails contribute to deals closed.
- Personalization tokens using CRM data. Customize emails based on contact properties and behaviors.
- Email health monitoring and deliverability Software. Optimize sending reputation and inbox placement.
Pricing:
| Plan | Price |
| Free | $0 |
| Starter | Starts at $20/month |
| Professional | Starts at $1,600/month |
| Enterprise | Starts at $5,000/month |
12. Omnisend
Omnisend is the best email marketing platform focused on e-commerce automation with omnichannel marketing capabilities, including email, SMS, and push notifications. Built specifically for online retailers, Omnisend understands the unique challenges of e-commerce marketing and provides purpose-built solutions. The platform’s omnichannel approach ensures customers receive consistent, coordinated messaging across all touchpoints.
Trusted by over 100,000 e-commerce businesses worldwide, Omnisend has established itself as a powerful alternative to general-purpose email platforms. The platform’s pre-built automation workflows are specifically designed for common e-commerce scenarios, allowing stores to implement sophisticated marketing strategies quickly. Omnisend’s focus on e-commerce means every feature is optimized for driving online sales and increasing customer lifetime value.
Key Features:
- Pre-built e-commerce automation workflows ready to deploy. Cart abandonment, welcome series, and post-purchase campaigns.
- SMS and web push notifications with unified automation. Coordinate multi-channel campaigns from one builder.
- Product picker for showcasing items in emails. Dynamic product recommendations based on browsing history.
- Advanced segmentation using purchase and browsing data. Target customers with relevant product suggestions.
- Sales performance tracking and revenue reporting. Measure campaign impact on store revenue.
Pricing:
| Plan | Price |
| Standard | Starts at $59/month |
| Pro | Starts at $159/month |
| Enterprise | Custom Quote |
13.ConvertKit
Kit is the preferred best email marketing software for content creators, bloggers, podcasters, and online course creators with creator-focused features. The platform was built by creators for creators, with features specifically designed to help independent professionals grow and monetize their audiences. Kit’s approach to email marketing emphasizes building authentic relationships with subscribers rather than just sending promotional messages.
Originally launched as ConvertKit, the platform rebranded to Kit to reflect its evolution into a complete creator commerce platform. The company serves tens of thousands of creators worldwide who collectively earn millions through their email audiences. Kit’s combination of powerful automation, creator-friendly design, and built-in monetization features makes it the go-to choice for professional content creators.
Key Features:
- Visual automation builder with subscriber tagging system. Segment audiences by interests and engagement levels.
- Landing page creator and digital product sales integration. Sell ebooks, courses, and subscriptions through email.
- Creator-focused email templates and forms. Designed for newsletters, updates, and content delivery.
- Subscriber scoring and engagement tracking. Identify your most engaged audience members.
- Customizable opt-in forms and landing pages. Grow your list with high-converting sign-up experiences.
Pricing:
| Plan | Price |
| Starter | Starts at $29/month |
| Pro | Starts at $59/month |
| Enterprise | Custom Pricing |
14. Benchmark Email
Benchmark Email offers solid email marketing Software at competitive prices with comprehensive features and excellent customer support for small businesses. The platform strikes an ideal balance between functionality and affordability, making professional email marketing accessible without overwhelming users with unnecessary complexity. Benchmark’s straightforward approach and reliable performance have earned it a loyal following among small to medium-sized businesses.
With a global presence and millions of emails sent daily, Benchmark Email has proven its reliability and effectiveness across diverse industries. The company’s commitment to customer success is evident in its responsive support team and extensive educational resources. Benchmark continues to evolve its platform while maintaining the simplicity and value that attracted its user base.
Key Features:
- Drag-and-drop email editor with responsive templates. A/B testing for subject lines, content, and timing.
- Marketing automation builder with pre-built workflows. Create automated sequences for various scenarios.
- List management Software with advanced segmentation. Organize subscribers for targeted campaigns.
- Detailed reporting and analytics dashboard. Track opens, clicks, conversions, and engagement.
- Integration with popular platforms and services. Connect with CRM, e-commerce, and productivity Software.
Pricing:
| Plan | Price |
| Free | Starts at $0/month |
| Lite | Starts at $8/month |
| Pro | Starts at $13/month |
| Enterprise | Starts at Custom pricing |
15. EngageBay
EngageBay is a full-featured email marketing platform that combines marketing, sales, and service automation in a single, affordable, all-in-one solution for small businesses. The platform’s integrated approach removes the need for multiple software subscriptions, thus saving money and increasing efficiency. EngageBay is a product of thoughtful design for small businesses that require enterprise-level capabilities but not the enterprise-level prices or complexity.
To provide universal access to comprehensive business software as its founding principle, EngageBay has been able to grow its user base very quickly by delivering great value. The platform’s all-in-one approach is a means by which a business can handle email marketing, CRM, helpdesk, and other functions through a single interface. Such an integration results in unbroken workflows and gives a total insight into customer interactions at all touchpoints.
Key Features:
- Email marketing automation with a visual workflow builder. Create sophisticated campaigns with conditional logic.
- Built-in CRM, live chat, helpdesk, and social media management. All Software are included in one platform.
- Lead scoring and tracking with pipeline management. Monitor prospect engagement and sales progress.
- Appointment scheduling integrated with email campaigns. Let prospects book meetings directly from emails.
- Landing page builder and form creator. Capture leads and grow your email list effectively.
Pricing:
| Plan | Price |
| Free | Starts at $0/month |
| Basic | Starts at $11.04/month |
| Growth | Starts at $42.49/month |
| Pro | Starts at $67.99/month |
Conclusion
Choose one of these best email marketing solutions and start constructing your email marketing plan from today. All businesses that are successful make use of email marketing software to develop their leads and keep good relations with their customers.
Purchasing the right email marketing software is what really makes the big business growth possible. The tool you will select is going to determine how you will communicate with your audience, create personalized experiences, and be able to extend your campaigns quickly and efficiently. While you are working your way through the strategy, you should still be testing, analyzing the performance, and optimizing your approach.
If you have the right platform and you are consistent in your work, you will be able to see stronger engagement, higher conversions, and a more loyal customer base with the passing of time.